Blog

Human Rights

In 2015, one of the things we launched NOAH with was a “HUMAN RIGHTS” tee. The shirt was the first...

NY Rose

We love New York. I think that much is probably pretty clear by now. We live and work here. Our...

Coast Guard Day

On August 4th the US Coast Guard celebrates their 227th birthday. We thought we’d take this opportunity to give them...

Transgender Rights Are Human Rights

Yesterday morning, Trump announced on Twitter his intentions to ban transgender people from serving in the military. This idea is...

Contributing to Sea Shepherd

Today marks the launch of a new initiative in our continued effort to support the causes we believe in. We’ve...

Smokey Bear

In August of 1944, the U.S. Forest Service worked with the Ad Council to launch their new mascot. A fictional...

Chance Encounters to Molly

Last weekend, Noah's own Corey Rubin opened his solo show featuring paintings and photographs at the visitor center within the...

In the Barrel

In the earliest days of the surfing craze of the late sixties, getting barreled was considered one of the sport’s...

The Size Of Our Failure

We have a new intern here at Noah. We've asked him to try his hand at writing a follow up...

Curtis Kulig

A few years back someone suggested Estelle and I go meet Curtis Kulig. We ended up in his studio and...

World Oceans Day 2017

Today is World Oceans Day, and this year's theme is 'Our Oceans, Our Future', with a focus on the threat...

Our Packaging Sucks

Packaging has been an ongoing debate for us. So far, we’ve opted to keep it as minimal as possible, and...

Emile Haynie

Music is a funny thing. I've always found it interesting that great music can go unnoticed while less than spectacular...

Aprix Footwear - Time is the Ultimate Luxury

These days, it's a little too easy to get wrapped up in the game of status. Every subculture has its...

In Detail: Watermans Club

At first glance, our Watermans club jacket and sweatshirt appear to be from another era. The aesthetic is reminiscent of...

Dover Street Market London

At the outset of our second season at DSM London, we thought it was time to say a proper thank...

Noah Practice Cloth

At Noah, we talk a lot about buying smarter and buying better. There is almost nothing that supports this belief...

Know The Ledge

Chris and Beth Gibbs, owners of UNION in Los Angeles, have been in our life forever and we legitimately consider them family. There...

Launch Ramp Fun

We don't know exactly when launch ramps became more or less obsolete. They probably fell victim to the popularity of...

Saint Patrick's Day

We've decided to take a different approach with our appreciation of Saint Patrick's day. We've decided to donate 10% of...

A Day Without Women

Today is International Women's Day, when women worldwide join together to demand equality, justice, and human rights through a one-day...

In Detail: Short Sleeve Flannel

Flannel is often associated with the coming of autumn and winter, and rightly so--it's a warm, cozy fabric that keeps...

Beachfront Tee

INXS is one of the most progressive bands of all time. Most people I know think of them as a 90's stadium...

Along The Eastern Edge

Here is a bit of New York skateboarding history. While discussing photos of NY this morning, I remembered this video....

6397

— Intuition is a path few follow. The unknown nature of it all is often too much to handle. Why...

Fighting Whale Mascot

Mankind has a long history of referencing the strength and beauty of the animals it admires. This is particularly true here in the...

Christmas Bird Count

Look out your window. Better yet, leave your room. Wherever you live, you are connected to the natural world, and...

In Detail: Tartan Wool Hat

The conventional wisdom about tartan is that each of its hundreds of traditional pattern and color variations can be traced...

Fairytale of New York - The Pogues

A Noah tradition.

Smashing Pumpkins - Christmastime

Some of our favorite Christmas music comes from the Very Special Christmas compilations.  This Christmas song didn't make the cut...

Happy Xmas (War Is Over) - John Lennon

Joshua Ellis Cashmere

      When the Joshua Ellis textile mill was founded in Batley, West Yorkshire in 1767, the site was...

In Detail: Baby Camel Hair Hoodie

Camel hair garments date back centuries, and are even mentioned in the Bible. For the last hundred years, however, the...

Holiday Coat Drive 2016

December 1st – January 30th  Noah is proud to present our first Holiday Coat Drive supported by The Bowery Mission....

Anatomy of a Jacket: Two-Tone Parka

I've had several people asking about the price of some of our garments. One instance happened when we were opening...

In Detail: Flannel Running Short

Something has happened that I never could have expected. Running somehow became cool. It used to be for the strangest...

The Duct Tape Years

Scott Nelson is a longtime friend of Brendon’s and an originator in the skatewear/streetwear scene. The two first met in Miami...

In Detail: Reversible Jacket

This fall, Noah has created a Reversible Coaches’ Jacket featuring two notable Scottish fabrics. The first is Kynoch wool, whose...

In Detail: Wool Teddy Varsity

Our infatuation with Casentino wool has been leading up to this: a collaboration with Golden Bear of California to make...

Of Note: War on Drugs Op-Ed by Jay Z

I want to start by saying: I am not a pot smoker.  I have never used any drugs in my...

In Detail: Scottish Cashmere Sweater

This fall, Noah has worked with Johnston's of Elgin, the last remaining vertical textile mill in Scotland and the acknowledged...

Fall/Winter 2016 Lookbook

As we launch Noah’s third season, we’re approaching nearly a year in business -- a year in which we got to...