Truth And Soul

Solovair x Noah

It’s amazing how much we don’t know — especially people who think they “know it all.” We like to think we’re pretty informed, but it’s always a humbling experience to...

4th Annual Rockaway Beach Bodysurfing Competition

In 2016, I was lucky enough to come across a flyer on Instagram for the Rockaway Beach Bodysurfing Competition. Being from Hawaii, I missed events and communities like this so...

Billion Oyster Project

New York City’s waters once contained half the world’s oyster population—that’s over 350 square miles of oyster reefs. Not only are oysters a delicacy and foodie favorite, but a single...

At Home in the Studio with Jasmine Plantin

For Noah’s “What Color Are You?” project with the Whitney Shop, we collaborated with menswear designer and textile artist Jasmine Plantin to create 200 one-of-a-kind sweatshirts in unique hues. Each...

In Detail: Eisenhower Jacket

There’s a long history of countercultures adopting military wear - to the point where it becomes part of their identities and the legacies they leave behind. We’ll always associate MA-1...

If You're Going To Tokyo...

War is Hell

War seems inevitable, as if it’s built into our DNA. We’ve consistently proven that we lack the skills necessary to negotiate our way out of war. Or is it that...

Noah Field Team - Laura the Director

We are proud to introduce our newest Noah Field team member Laura Hinman. The Noah Field Team is a diverse group of individuals, typically from outside our industry, whose physically...

Black Eyed Susan

At Noah we’ve always valued the importance of working with artists and showcasing the diversity of their work, especially within our own New York community. This season, inspired by the...

Noah x Whitney Museum Shop: What Color Are You?

We have collaborated with the Whitney Museum Shop on an exclusive collection of limited-edition hoodies. Inspired by the concept of color, we have produced 200 of our signature hoodies in...

Vans

Tartan patterns are clearly a favorite for us. We’ve never given it much thought—we just let our love of tartans drive aesthetic choices. But if we were to wager a guess...

Bahamas Tee

Islanders have a special place in my heart. I consider myself one –most people don't think of Long Island as an actual island, but it is, and growing up there...