NOAH is proud to be an official member of 1% for the Planet, a global network of businesses, nonprofits and individuals working together to help protect the earth. As a member, we’ve pledged to donate 1% of our annual sales to effective environmental nonprofit organizations. It’s been a goal since we opened, and is simply a way of putting our money where our mouth is on issues we’re constantly talking about.

Our Long Island roots mean we have a lifelong relationship to the sea, and it’s shaped our environmental consciousness. From surfing, sailing, and fishing to simply going to the beach, we’ve gotten way too much joy, experience, and wisdom from the richness of ocean ecosystems to stand by and do nothing while they’re being decimated.

So far, we’ve worked primarily with Sea Shepherd, one of 1%’s partner nonprofits whose rebellious attitude in the face of industrial destruction of oceanic wildlife resonates with our pirate beliefs. Their storied track record of high-stakes confrontations with rouge vessels, as well as their willingness to call out and face down complicit governments, is as punk rock as it gets in the conservation world.

As a clothing company striving to distance itself from the wasteful and immoral practices of the global fashion industry, we view our commitment to 1% for the Planet as an expedient, along with our other environmental and charitable initiatives, to operating ethically and pushing ourselves to do better.

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