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Pro-Choice Tee

People often say that business shouldn't be political. We don’t agree. Business is inherently political—in this country, businesses drive most lobbying, which in turn influences our lawmakers. They just don’t want you to realize that. At Noah, we won’t be...

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The Painter Pant

There is no definitive answer as to why painter pants are white, but there are some theories. In the 19th century, union painters adopted a white uniform to distinguish themselves from their non-union counterparts. Clean white pants were a sign...

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Breaking Down the Cost: Fabric

If you pay attention to the news, you know there’s a lot going on in the world. What you may not realize is how much that can affect the ways we do business and how it contributes to the final...

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Fishbone

The first time you hear Fishbone, it might just stop you dead in your tracks. It’s not necessarily just the music, but also - perhaps especially - about what that music conveys. Rage at injustice, a positive mental attitude aimed...

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Breaking Down the Cost: Labor

You may have noticed the costs of some of our sweatshirts and rugby shirts going up over the past few years and wondered why. Trust us, we’re not raising prices for no reason. It’s more complicated than you might think,...

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Aprix Footwear

We're not businesspeople at heart. Most of our ideas for products or designs are not born out of thinking, "We'll get rich if we make this thing." In reality, it's often the exact opposite. Conversations often go something like this:...

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Super Natural Psycho - Rendezvous With The Sun

In conjunction with Noah NYC, New York’s Super Natural Psycho is pleased to present their debut LP Rendezvous With The Sun. Musicians Reggie McCafferty, Mikey Merante, Darren Nanos, Vrndavana Powell, Mike Rizk, and Bryan Valdivia --who all met through the...

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SOS

In celebration of Earth Day (April 22), Noah opened a pop-up residency in Galeries Lafayette Champs Élysées in Paris. Titled SOS, it includes a VR installation by photographer Michael Muller, artwork by Duke Riley, an exhibition space for magazine hot...

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Animal Farm

A longtime favorite of ours, George Orwell's Animal Farm speaks very clearly about the nature of human behavior and its relationship to power. Orwell created it as an allegorical satire of the Soviet Union's devolution from a democratic socialist system...

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In Detail: Madras Suiting

To be honest, this is not real Madras. The original gauzy, ultralight cotton fabric originated in India, and its adoption by British and American sportswear is well-documented. Brooks Brothers was one of the first American brands to use Madras, and...

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In Detail: Striped Denim

Denim used to be incredibly dynamic--it came in different weights, constructions, colors, stripes and patterns. Somehow, as the demand for denim within the fashion industry has exploded, the types and looks available to consumers have gotten less exciting. We thought...

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In Detail: All-Weather Running Jacket

Making a running jacket that can protect you from wet weather while not causing you to overheat is tricky. It requires the right weight of cloth, intelligent design details, and consideration of features that actually benefit runners. We've looked at...

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Noah Field Team - Max the Runner

Max Thompson works in finance by day, and runs about 30 to 50 miles a week, despite his busy job schedule. He started running during his teenage years in Ohio, first doing cross-country before joining the football team as a...

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Youth of Today

Community is everything. Using a collective voice for the greater good is now a necessity. Wherever you hail from–the suburbs, a rural town, the inner city–the most important thing is find your crew and establish your roots. Music has been...

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Tiger Hood

Photo - Patrick Barr AKA Tiger Hood New York City is full of people, but way back when, it used to have more characters. The true individuals who contributed to the city’s rich cultural tapestry just by being themselves, usually...

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Stop the Williams Pipeline

www.stopthewilliamspipeline.org What you can do: 1) Sign this petition. To add your signature you will need to submit your first & last name, an email, and your zip code. When this was written there were 13,170 signatures collected out of...

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In Detail: The Tragedy of The Commons

“The Tragedy of the Commons” refers to the effect self-interested behavior wreaks on a shared resource system. Unregulated resources, such as fish in the ocean, or the air we breathe, can suffer destabilizing harm when people exploit them for their...

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Consumer Power

We all want change, but how badly do we want it? Are we willing to recognize that our consumer behavior and buying habits are at the root of many of the problems we face today, whether they’re environmental, political or...

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1% For the Planet

NOAH is proud to be an official member of 1% for the Planet, a global network of businesses, nonprofits and individuals working together to help protect the earth. As a member, we’ve pledged to donate 1% of our annual sales...

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In Detail: Coaches Pullover

It’s not often that you come across a new way to make a sweatshirt. We haven't, to be honest, but sometimes a memory can remind you of something long forgotten. This is the case with the collared sweat, a style...

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Cannonball Run

On Saturday, January 5th, 2019, NOAH held its first Cannonball Run, a 4.5 mile, guerrilla foot race through New York City. 35 participants of varying ages and backgrounds braved the wind and rain to assemble in front of the American...

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In Detail: H.I.M Tee

In 1963, the emperor of Ethiopia, Haile Selassie I, meaning “Might of the Trinity,” declared to the United Nations: “That until the philosophy which holds one race superior and another inferior is finally and permanently discredited and abandoned [...] We...

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Holiday Coat Drive 2018

THROUGH JANUARY 30TH Noah is proud to present our Third Annual Holiday Coat Drive supported by the Bowery Mission. Drop off any new or gently used coat to our flagship store and receive a 20% discount code towards one purchase....

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Noah Field Team - Molly the Birder

Introducing the Noah Field Team, a selection of individuals in different industries around the world who are contributing to their community in a substantial way. Molly is a birder and founder of the Feminist Bird Club. She describes the club...

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We Are Drowning in Stuff

We're not opposed to shopping--how could we be? We make our living based on the shopping habits of our customers. All of our charitable initiatives are tied directly to shopping, since the money raised comes directly out of our sales....

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Don Letts

Don Letts was a crucial part of Big Audio Dynamite’s first lineup, but that’s only a part of his story. He’s had a hand in punk music and London street fashion from a very early stage, and has been credited...

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Big Audio Dynamite

Photos and Objects - Josh Cheuse It’s probably not a secret that we at Noah are drawn to people who swim in their own lane, who challenge conventional wisdom in ways that are creative, positive, and help spark dialogue. We...

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Socks

It takes a certain type of person to get excited about a good sock. I am that type of person, which, I suppose, is the kind of weird quirk that pushed me toward a career in clothing. As a consumer,...

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DIY Suits

DIY. We've never been happy with what's available in the world of suiting, so we decided to do it ourselves, in a way that makes sense to us. Since none of us need to wear one to fit in with...

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Row New York

Rowing has always fascinated us. Brendon grew up near Great River on Long Island, and often saw the teams out practicing, but he never had an opportunity to participate in it. As for Brendon, rowing is another world away for...

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Recycled Cotton Tee

We wanted to develop a recycled cotton tee. At first, this seemed like a relatively simple task. We'd been in touch with a factory in California who was promoting this idea and expressed an interest in working with us. Easy...

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Super Natural Psycho

In conjunction with Noah NYC, New York’s Super Natural Psycho is pleased to present their debut LP Rendezvous With The Sun. Musicians Reggie McCafferty, Mikey Merante, Darren Nanos, Vrndavana Powell, Mike Rizk, and Bryan Valdivia --who all met through the...

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Human Rights Scarf

We've always been extremely proud of our scarves. We realize that for a lot of our customers, two hundred dollars seems incredibly expensive. But like a few other things we make that cost more, the price has to do with...

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In Detail: Corduroy Winter Running Shorts

Necessity is the mother of invention. This was never truer than in the case of our Corduroy Running Shorts. They fill a very specific, almost selfish, need, but offer a perfect solution to a very narrow problem: we want to...

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Tuff Gong

If you’re given the opportunity to build a small collection around the culture and history of Tuff Gong, you take it. Not only is Tuff Gong one of the most important labels in Reggae history, it was also founded by...

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Break The Chains - Tony's Chocolonely

Slavery still exists. It may be shocking for some people to hear this and it can be even more surprising where the practice turns up. The chocolate industry has a tremendous amount of what Tony’s Chocolonely considers modern day slavery...

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Straight Edge with Porcell

Being Straight Edge comes with serious commitment and intensity, particularly for young people. Most teenagers start to party and experiment with substances and yet you decide to reject all of that. When did you become Straight Edge and how did...

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