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NOAH x Vuarnet
When we first opened the Noah store in New York, I was really only looking to carry one brand of eyewear: Vuarnet. I had fond memories of both their designs...
Buttons
Happy Birthday Buttons There are few surfers who’s style, stoke, and positivity transcend time. There’s no doubt that Buttons is one of the few that truly left his mark on...
The Devil's Cloth
In 1310, a French cobbler was sentenced to death for wearing stripes. At the time, stripes were considered sacrilegious clothing, commonly associated with prostitutes and executioners. There was even a...
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In Detail: Cousins Tee
"Now we must redefine tool, redefine Man, or accept chimpanzees as humans." In 1963, Dame Jane Goodall changed the definition of “man”. Before then, what separated humans from animals...