This wetsuit jacket is lightweight, super-flexible, and hand sewn by Sanko, one of the most respectable factories in Japan. Their RE fabric is the result of centuries of textile tradition....
What’s being done in our name is unconscionable. Attorney General Jeff Sessions and Advisor to the President Stephen Miller, together with the Department of Homeland Security, have directed Immigration and...
The influence of surplus military gear on menswear is hard to overstate, and the fishtail parka is an iconic example. Its adoption by British Mods in the 60’s rooted these...
Chris Jordan is an artist and photographer who has spent the past nine years photographing the effects of plastics on our planet. A large part of this project, and Chris’s...
The Marianas Trench is one of the most remote places on Earth. The trench runs for 1,580 miles in the Pacific Ocean, over 1,400 miles from the nearest city in...
There are things that we see every day that remind us of how big of a problem single-use plastics are and then there are things that we can’t see at...
A new day, a new problem. At every point in the chain of clothing production, the potential for human error means that tiny mistakes can sometimes make their way into...
When most people think of Sperry shoes, the Top-Sider probably comes to mind first. The white-soled leather "boat shoes" have become synonymous with leisurely prep style, although they were made...
On Thursday, May 17th, we will be releasing three t-shirts in collaboration with photographer Michael Muller. They will be available exclusively at Dover Street Market London and the Dover Street...
We recently spent a day Flounder fishing on the Great South Bay, the body of water that separates the mainland of Long Island from the barrier islands, and stretches from...
Over the last weekend the NY Times wrote a story about how Patagonia was suing the president. We've attached the article here so you can read it in full, but...
One of the fundamental ideas of Noah is that if we are not enjoying ourselves at work, than we have failed. So much time is spent at work, that it...
When we first opened the Noah store in New York, I was really only looking to carry one brand of eyewear: Vuarnet. I had fond memories of both their designs...
Happy Birthday Buttons There are few surfers who’s style, stoke, and positivity transcend time. There’s no doubt that Buttons is one of the few that truly left his mark on...
In 1310, a French cobbler was sentenced to death for wearing stripes. At the time, stripes were considered sacrilegious clothing, commonly associated with prostitutes and executioners. There was even a...
"Now we must redefine tool, redefine Man, or accept chimpanzees as humans." In 1963, Dame Jane Goodall changed the definition of “man”. Before then, what separated humans from animals...
These days, Christianity is known more for what the religion is against rather than what it’s about. There’s a particular section in the Bible about the Beatitudes, a sermon given...
Spring brings the return of the Noah Winged Foot logo. For us, it's a symbol of the true spirit of athletics and sportsmanship as applied to anything you love to...
We need to set the record straight: Noah is not a sustainable company. Although we're very flattered that the press and our supporters frequently compliment our engagement on environmental issues,...
We've made it pretty clear that Patagonia has served as an inspiration to the way we approach everything we do. From sustainable designs to ethical production, they've been a leader...
The more things change, the more things stay the same. It feels like we’ve been fighting the same fight for years. But with every victory against hatred, racism, and bigotry,...
David Bowie loved Christmas. In one of the greatest Christmas duets of all time Bowie performed as a special guest, alongside Bing Crosby, on what would be Crosby’s final Christmas...
For the holiday season this year we’re using the same piece of art we used last year, Keith Haring’s Mother and Child. Not only do we love the art, but...
THROUGH JANUARY 30TH NOAH IS PROUD TO PRESENT OUR SECOND ANNUAL HOLIDAY COAT DRIVE SUPPORTED BY THE BOWERY MISSION. DROP OFF ANY NEW OR GENTLY USED COAT TO OUR FLAGSHIP...
Anyone that has been paying attention knows that the The Cure is my favorite band. Rather than hacking through all of the sordid details of my youth and how The...
There is a lot that can be said about suits. Some people think they’re only for weddings and work. Others think think they communicate formality or are only to be...
It must be fairly obvious by now that we are heavily influenced by music. Without having been introduced to the ideas and lyrics of the music being played on the...
I’ve been a runner for about 15 years now. The sport came to me when I needed to be able to just get out and do something physical, and surfing...
Charlie the Tuna has become a pretty legendary commercial icon, appearing in ads consecutively for over 50 years. The running gag of the commercials would be that he would always...
Using recycled materials to make clothes sounds like a new idea, something today’s eco-conscious brands came up with after brainstorming about how to operate sustainably. But you only have to...
Introducing two distinct styles of hand-stitched, American-made Noah shoes for fall. They come from slightly different corners of the footwear map, but are united by their hybrid aesthetics, premium materials,...
With the speed that news and information moves at, it feels like facts and context are being rendered irrelevant. More than ever, there is a desensitizing race to the headline....
Enduring clothing designs are usually rooted in necessity, and this is especially the case for the puffer jacket. After almost dying of hypothermia on a winter fishing trip in the...
On Sept. 8, three storms threatened land: from left, Tropical Storm Katia, Hurricane Irma and Tropical Storm Jose, which would intensify into a hurricane. NOAA/NASA GOES Project via The New York...
Bright and early on September 9th, crowded under a tent on the beach were a group of guys and girls, young and old, hooting and hollering in anticipation of the...
Today we’re releasing a tee in collaboration with our friend Nick Heller, perhaps better known by his handle @newyorknico. Nick has had a keen eye on the streets of New...
There have never been more ways to pledge your allegiance to a brand, team, or any other institution. From graphic t-shirts and hoodies to team jerseys worn off the field,...
We're very excited to announce the opening of Noah Clubhouse, our two-story retail location in the Harajuku district of Tokyo. We were lucky enough to be able to take advantage...
Climate change exists, and can be directly linked to the worsening storms our friends down south are facing right now. Hurricane Harvey and the floods it brought with it left...
To mark the opening of our new Japan store, we’re releasing a NOAH logo hoodie and tee shirt featuring the image of a bluefin tuna. We chose to use the...
In 2015, one of the things we launched NOAH with was a “HUMAN RIGHTS” tee. The shirt was the first time we decided to plant a flag, using our brand...
We love New York. I think that much is probably pretty clear by now. We live and work here. Our surroundings inspire most of what we do. We are proud...
On August 4th the US Coast Guard celebrates their 227th birthday. We thought we’d take this opportunity to give them some well-deserved recognition. The Coast Guard’s dedication to not only...
