The Majestic Tuna
To mark the opening of our new Japan store, we’re releasing a NOAH logo hoodie and tee shirt featuring the image of a bluefin tuna. We chose to use the bluefin specifically for both its grace and power, but also...
Blog
Human Rights
In 2015, one of the things we launched NOAH with was a “HUMAN RIGHTS” tee. The shirt was the first time we decided to plant a flag, using our brand as a platform to stand for what we believe is...
NY Rose
We love New York. I think that much is probably pretty clear by now. We live and work here. Our surroundings inspire most of what we do. We are proud of New York City's unique place in the list of...
Coast Guard Day
On August 4th the US Coast Guard celebrates their 227th birthday. We thought we’d take this opportunity to give them some well-deserved recognition. The Coast Guard’s dedication to not only ensuring people’s safety at sea, but to protecting the waters...
Transgender Rights Are Human Rights
Yesterday morning, Trump announced on Twitter his intentions to ban transgender people from serving in the military. This idea is nothing short of un-American at its core and a direct attack at the LGBQT+ community at large. By simply existing...
Contributing to Sea Shepherd
Today marks the launch of a new initiative in our continued effort to support the causes we believe in. We’ve added an option to donate to the Sea Shepherd Conservation society to our checkout page when you make a purchase....
Smokey Bear
In August of 1944, the U.S. Forest Service worked with the Ad Council to launch their new mascot. A fictional bear that would stand as a symbol to remind people that carelessness can lead to wildfires. While the Smokey Bear...
Chance Encounters to Molly
Last weekend, Noah's own Corey Rubin opened his solo show featuring paintings and photographs at the visitor center within the Jamaica Bay Wildlife Refuge. Not only were we lucky enough to go on a guided bird walk after the opening,...
In the Barrel
In the earliest days of the surfing craze of the late sixties, getting barreled was considered one of the sport’s most impressive feats. The image above of Russel Hughes in 1966 is is said to be the first ever captured...
The Size Of Our Failure
We have a new intern here at Noah. We've asked him to try his hand at writing a follow up blog post about our week without plastic. Be warned. He is incredibly thorough and detail oriented. If you like this...
Curtis Kulig
A few years back someone suggested Estelle and I go meet Curtis Kulig. We ended up in his studio and quickly realized how multi-faceted he was as an artist. But what really struck us was his down-to-earth ways. He was...
World Oceans Day 2017
Today is World Oceans Day, and this year's theme is 'Our Oceans, Our Future', with a focus on the threat plastic pollution represents to aquatic life around the globe. The world's seas not only provide millions of people with food...
Our Packaging Sucks
Packaging has been an ongoing debate for us. So far, we’ve opted to keep it as minimal as possible, and that sucks, according to many of our customers. First impressions matter. We understand there’s value in the “unboxing experience.” We’ve...
Emile Haynie
Music is a funny thing. I've always found it interesting that great music can go unnoticed while less than spectacular songs bombard us all day long. I always thought it was fairly obvious when an artist was genuine and that...
Aprix Footwear - Time is the Ultimate Luxury
These days, it's a little too easy to get wrapped up in the game of status. Every subculture has its symbols of success, from the sneakers you wear to the neighborhoods you live in; from the places you go to...
In Detail: Watermans Club
At first glance, our Watermans club jacket and sweatshirt appear to be from another era. The aesthetic is reminiscent of exclusive, preppy clubs with pompous membership criteria--the ones where you might need to be rich, part of some creative class...
Dover Street Market London
At the outset of our second season at DSM London, we thought it was time to say a proper thank you to the team there. Noah was given the opportunity to create our own space in their store that felt...
Noah Practice Cloth
At Noah, we talk a lot about buying smarter and buying better. There is almost nothing that supports this belief more than our Practice Cloth items. It’s no secret that we are tremendous fans of Patagonia. The first garments they sold were...
Know The Ledge
Chris and Beth Gibbs, owners of UNION in Los Angeles, have been in our life forever and we legitimately consider them family. There are few people that have been around as long and been consistently on point when it comes to choices, both...
Launch Ramp Fun
We don't know exactly when launch ramps became more or less obsolete. They probably fell victim to the popularity of skateboarding and the rise of city and town sponsored skate parks. Launch ramps were a product of having very little...
Saint Patrick's Day
We've decided to take a different approach with our appreciation of Saint Patrick's day. We've decided to donate 10% of all proceeds from today's sales to Concern. I was introduced to concern by my dear friends Mark and Maria. Concern...
A Day Without Women
Today is International Women's Day, when women worldwide join together to demand equality, justice, and human rights through a one-day demonstration of social and economic solidarity. Unlike most years however, the celebration is being turned into a protest following the recent "A...
In Detail: Short Sleeve Flannel
Flannel is often associated with the coming of autumn and winter, and rightly so--it's a warm, cozy fabric that keeps you comfortable when temperatures drop. But for us, it can live well beyond the days of snow and freezing rain....
Beachfront Tee
INXS is one of the most progressive bands of all time. Most people I know think of them as a 90's stadium pop group. I know them as something bit different. I was exposed to them by my older brother and his...
Along The Eastern Edge
Here is a bit of New York skateboarding history. While discussing photos of NY this morning, I remembered this video. I was 15 at the time and lived in the suburbs so I saw this as the most cutting-edge thing...
6397
— Intuition is a path few follow. The unknown nature of it all is often too much to handle. Why trust your gut when there are facts? Why go left when the sign clearly says right? For those who have...
Fighting Whale Mascot
Mankind has a long history of referencing the strength and beauty of the animals it admires. This is particularly true here in the US, where animals are used as team symbols in little leagues, high schools, colleges and professional sports organizations. It makes sense that we would want the wild...
Christmas Bird Count
Look out your window. Better yet, leave your room. Wherever you live, you are connected to the natural world, and your decisions directly affect it. But, the practice of observing the natural world, which few people make time for, is...
In Detail: Tartan Wool Hat
The conventional wisdom about tartan is that each of its hundreds of traditional pattern and color variations can be traced back to an ancient, individual Scottish clan. Such precise associations, it turns out, are more likely a product of Victorian-era...
Smashing Pumpkins - Christmastime
Some of our favorite Christmas music comes from the Very Special Christmas compilations.
This Christmas song didn't make the cut for our 12 days of Christmas last year, but it's still one of our favorites.
Joshua Ellis Cashmere
When the Joshua Ellis textile mill was founded in Batley, West Yorkshire in 1767, the site was chosen due to the quality of the water in local streams, which lent woollen fabrics a particularly soft hand after...
In Detail: Baby Camel Hair Hoodie
Camel hair garments date back centuries, and are even mentioned in the Bible. For the last hundred years, however, the material has been associated almost exclusively with overcoats and blazers. This orthodoxy can be traced back to the polo coat,...
Holiday Coat Drive 2016
December 1st – January 30th Noah is proud to present our first Holiday Coat Drive supported by The Bowery Mission. Drop off any new or gently used coat to our flagship store and receive a 20% discount code towards one...
Anatomy of a Jacket: Two-Tone Parka
I've had several people asking about the price of some of our garments. One instance happened when we were opening our Dover Street location in London. This kid basically walked straight up to me and asked me why one of...
In Detail: Flannel Running Short
Something has happened that I never could have expected. Running somehow became cool. It used to be for the strangest people, the individuals who for some reason found it enjoyable to be alone and run for the sake of running. The...
The Duct Tape Years
Scott Nelson is a longtime friend of Brendon’s and an originator in the skatewear/streetwear scene. The two first met in Miami in 1990, via their involvement with Pervert and Don Busweiler’s clothing store, Animal Farm, and eventually worked together (along with...
In Detail: Reversible Jacket
This fall, Noah has created a Reversible Coaches’ Jacket featuring two notable Scottish fabrics. The first is Kynoch wool, whose bespoke jacketing has been a staple of British outerwear for centuries. The second is Halley Stevensons’ Superdry cotton, a lightweight,...
Jolly Roger
The Jolly Roger may not strike fear in the hearts of those who see it today. However, in its day, the black version of this flag communicated a terrifying ultimatum from an approaching pirate ship: surrender or die. Once the black...
In Detail: Wool Teddy Varsity
Our infatuation with Casentino wool has been leading up to this: a collaboration with Golden Bear of California to make Noah’s Wool Teddy Varsity Jacket. With its athletic design cues and subtle synthesis of American style, it perfectly embodies what Noah...
Of Note: War on Drugs Op-Ed by Jay Z
I want to start by saying: I am not a pot smoker. I have never used any drugs in my entire life. But, I have friends who have either used or still use drugs today - pot or otherwise. And...
In Detail: Scottish Cashmere Sweater
This fall, Noah has worked with Johnston's of Elgin, the last remaining vertical textile mill in Scotland and the acknowledged world leader in cashmere production and fabrication, to create our Scottish Cashmere Sweater. This limited run, in a fit and...
Fall/Winter 2016 Lookbook
As we launch Noah’s third season, we’re approaching nearly a year in business -- a year in which we got to see our brand vision come to life. We’ve had the chance to make the things we really wanted to make,...