If you’re given the opportunity to build a small collection around the culture and history of Tuff Gong, you take it. Not only is Tuff Gong one of the most...
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Slavery still exists. It may be shocking for some people to hear this and it can be even more surprising where the practice turns up. The chocolate industry has a...
Being Straight Edge comes with serious commitment and intensity, particularly for young people. Most teenagers start to party and experiment with substances and yet you decide to reject all of...
Introducing the Noah Field Team, a selection of individuals in different industries around the world who are contributing to their community in a substantial way. Parker is a marine biologist,...
The phrase “God protect Robert Mueller” originally came from the legendary artist and filmmaker Spike Lee. We teamed up with some of our friends who share that sentiment, like Chris...
Water covers 71% of the earth and is vital in all living things. We literally cannot exist without it. We are somewhere between 50% water and 75% water depending on...
There is too much plastic in our oceans. While we’ve made an effort to raise awareness of the bags and straws that make their way to sea, there is another...
This summer we brought the Frog Skateboards team together here in New York to film a video. We think they capture the essence of individuality in skateboarding and are proud...
One of the biggest sources of ocean plastic pollution is rather unexpected: your clothes. It was only discovered recently that when synthetic clothes are put through the washing machine, they...
Voit has been making sports equipment since 1922, and was among the first companies to make diving equipment in the U.S.A. From dive watches to swim trunks, scuba masks, and...
I started out trying to do all of the research I could on Kevin Cummins to write this piece. I quickly realized that wouldn't be genuine. When I was a...
This season's Adjustable Work Pants were inspired by what were typically called beach pants in the mid-80's. Put out by surf or skate brands like Stussy or JIMMY'Z (which added...
This wetsuit jacket is lightweight, super-flexible, and hand sewn by Sanko, one of the most respectable factories in Japan. Their RE fabric is the result of centuries of textile tradition....
What’s being done in our name is unconscionable. Attorney General Jeff Sessions and Advisor to the President Stephen Miller, together with the Department of Homeland Security, have directed Immigration and...
The influence of surplus military gear on menswear is hard to overstate, and the fishtail parka is an iconic example. Its adoption by British Mods in the 60’s rooted these...
Chris Jordan is an artist and photographer who has spent the past nine years photographing the effects of plastics on our planet. A large part of this project, and Chris’s...
The Marianas Trench is one of the most remote places on Earth. The trench runs for 1,580 miles in the Pacific Ocean, over 1,400 miles from the nearest city in...
There are things that we see every day that remind us of how big of a problem single-use plastics are and then there are things that we can’t see at...
A new day, a new problem. At every point in the chain of clothing production, the potential for human error means that tiny mistakes can sometimes make their way into...
When most people think of Sperry shoes, the Top-Sider probably comes to mind first. The white-soled leather "boat shoes" have become synonymous with leisurely prep style, although they were made...
On Thursday, May 17th, we will be releasing three t-shirts in collaboration with photographer Michael Muller. They will be available exclusively at Dover Street Market London and the Dover Street...
We recently spent a day Flounder fishing on the Great South Bay, the body of water that separates the mainland of Long Island from the barrier islands, and stretches from...
Over the last weekend the NY Times wrote a story about how Patagonia was suing the president. We've attached the article here so you can read it in full, but...
One of the fundamental ideas of Noah is that if we are not enjoying ourselves at work, than we have failed. So much time is spent at work, that it...
When we first opened the Noah store in New York, I was really only looking to carry one brand of eyewear: Vuarnet. I had fond memories of both their designs...
Happy Birthday Buttons There are few surfers who’s style, stoke, and positivity transcend time. There’s no doubt that Buttons is one of the few that truly left his mark on...
In 1310, a French cobbler was sentenced to death for wearing stripes. At the time, stripes were considered sacrilegious clothing, commonly associated with prostitutes and executioners. There was even a...
"Now we must redefine tool, redefine Man, or accept chimpanzees as humans." In 1963, Dame Jane Goodall changed the definition of “man”. Before then, what separated humans from animals...
These days, Christianity is known more for what the religion is against rather than what it’s about. There’s a particular section in the Bible about the Beatitudes, a sermon given...
Spring brings the return of the Noah Winged Foot logo. For us, it's a symbol of the true spirit of athletics and sportsmanship as applied to anything you love to...
We need to set the record straight: Noah is not a sustainable company. Although we're very flattered that the press and our supporters frequently compliment our engagement on environmental issues,...
We've made it pretty clear that Patagonia has served as an inspiration to the way we approach everything we do. From sustainable designs to ethical production, they've been a leader...
The more things change, the more things stay the same. It feels like we’ve been fighting the same fight for years. But with every victory against hatred, racism, and bigotry,...
David Bowie loved Christmas. In one of the greatest Christmas duets of all time Bowie performed as a special guest, alongside Bing Crosby, on what would be Crosby’s final Christmas...
For the holiday season this year we’re using the same piece of art we used last year, Keith Haring’s Mother and Child. Not only do we love the art, but...
THROUGH JANUARY 30TH NOAH IS PROUD TO PRESENT OUR SECOND ANNUAL HOLIDAY COAT DRIVE SUPPORTED BY THE BOWERY MISSION. DROP OFF ANY NEW OR GENTLY USED COAT TO OUR FLAGSHIP...
Anyone that has been paying attention knows that the The Cure is my favorite band. Rather than hacking through all of the sordid details of my youth and how The...
There is a lot that can be said about suits. Some people think they’re only for weddings and work. Others think think they communicate formality or are only to be...
It must be fairly obvious by now that we are heavily influenced by music. Without having been introduced to the ideas and lyrics of the music being played on the...
I’ve been a runner for about 15 years now. The sport came to me when I needed to be able to just get out and do something physical, and surfing...
