Blog

World Oceans Day 2017

Today is World Oceans Day, and this year's theme is 'Our Oceans, Our Future', with a focus on the threat plastic pollution represents to aquatic life around the globe. The world's seas not only provide millions of people with food...

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Our Packaging Sucks

Packaging has been an ongoing debate for us. So far, we’ve opted to keep it as minimal as possible, and that sucks, according to many of our customers. First impressions matter. We understand there’s value in the “unboxing experience.” We’ve...

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Emile Haynie

Music is a funny thing. I've always found it interesting that great music can go unnoticed while less than spectacular songs bombard us all day long. I always thought it was fairly obvious when an artist was genuine and that...

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In Detail: Watermans Club

At first glance, our Watermans club jacket and sweatshirt appear to be from another era. The aesthetic is reminiscent of exclusive, preppy clubs with pompous membership criteria--the ones where you might need to be rich, part of some creative class...

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Dover Street Market London

At the outset of our second season at DSM London, we thought it was time to say a proper thank you to the team there. Noah was given the opportunity to create our own space in their store that felt...

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Noah Practice Cloth

At Noah, we talk a lot about buying smarter and buying better. There is almost nothing that supports this belief more than our Practice Cloth items. It’s no secret that we are tremendous fans of Patagonia. The first garments they sold were...

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Know The Ledge

Chris and Beth Gibbs, owners of UNION in Los Angeles, have been in our life forever and we legitimately consider them family. There are few people that have been around as long and been consistently on point when it comes to choices, both...

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Launch Ramp Fun

We don't know exactly when launch ramps became more or less obsolete. They probably fell victim to the popularity of skateboarding and the rise of city and town sponsored skate parks. Launch ramps were a product of having very little...

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Saint Patrick's Day

We've decided to take a different approach with our appreciation of Saint Patrick's day. We've decided to donate 10% of all proceeds from today's sales to Concern. I was introduced to concern by my dear friends Mark and Maria. Concern...

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A Day Without Women

Today is International Women's Day, when women worldwide join together to demand equality, justice, and human rights through a one-day demonstration of social and economic solidarity. Unlike most years however, the celebration is being turned into a protest following the recent "A...

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In Detail: Short Sleeve Flannel

Flannel is often associated with the coming of autumn and winter, and rightly so--it's a warm, cozy fabric that keeps you comfortable when temperatures drop. But for us, it can live well beyond the days of snow and freezing rain....

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Beachfront Tee

INXS is one of the most progressive bands of all time. Most people I know think of them as a 90's stadium pop group. I know them as something bit different. I was exposed to them by my older brother and his...

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Along The Eastern Edge

Here is a bit of New York skateboarding history. While discussing photos of NY this morning, I remembered this video. I was 15 at the time and lived in the suburbs so I saw this as the most cutting-edge thing...

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6397

— Intuition is a path few follow. The unknown nature of it all is often too much to handle. Why trust your gut when there are facts? Why go left when the sign clearly says right? For those who have...

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Fighting Whale Mascot

Mankind has a long history of referencing the strength and beauty of the animals it admires. This is particularly true here in the US, where animals are used as team symbols in little leagues, high schools, colleges and professional sports organizations. It makes sense that we would want the wild...

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Christmas Bird Count

Look out your window. Better yet, leave your room. Wherever you live, you are connected to the natural world, and your decisions directly affect it. But, the practice of observing the natural world, which few people make time for, is...

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In Detail: Tartan Wool Hat

The conventional wisdom about tartan is that each of its hundreds of traditional pattern and color variations can be traced back to an ancient, individual Scottish clan. Such precise associations, it turns out, are more likely a product of Victorian-era...

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Smashing Pumpkins - Christmastime

Some of our favorite Christmas music comes from the Very Special Christmas compilations.  This Christmas song didn't make the cut for our 12 days of Christmas last year, but it's still one of our favorites.

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Joshua Ellis Cashmere

      When the Joshua Ellis textile mill was founded in Batley, West Yorkshire in 1767, the site was chosen due to the quality of the water in local streams, which lent woollen fabrics a particularly soft hand after...

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In Detail: Baby Camel Hair Hoodie

Camel hair garments date back centuries, and are even mentioned in the Bible. For the last hundred years, however, the material has been associated almost exclusively with overcoats and blazers. This orthodoxy can be traced back to the polo coat,...

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Holiday Coat Drive 2016

December 1st – January 30th  Noah is proud to present our first Holiday Coat Drive supported by The Bowery Mission. Drop off any new or gently used coat to our flagship store and receive a 20% discount code towards one...

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Anatomy of a Jacket: Two-Tone Parka

I've had several people asking about the price of some of our garments. One instance happened when we were opening our Dover Street location in London. This kid basically walked straight up to me and asked me why one of...

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In Detail: Flannel Running Short

Something has happened that I never could have expected. Running somehow became cool. It used to be for the strangest people, the individuals who for some reason found it enjoyable to be alone and run for the sake of running. The...

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The Duct Tape Years

Scott Nelson is a longtime friend of Brendon’s and an originator in the skatewear/streetwear scene. The two first met in Miami in 1990, via their involvement with Pervert and Don Busweiler’s clothing store, Animal Farm, and eventually worked together (along with...

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In Detail: Reversible Jacket

This fall, Noah has created a Reversible Coaches’ Jacket featuring two notable Scottish fabrics. The first is Kynoch wool, whose bespoke jacketing has been a staple of British outerwear for centuries. The second is Halley Stevensons’ Superdry cotton, a lightweight,...

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Jolly Roger

The Jolly Roger may not strike fear in the hearts of those who see it today. However, in its day, the black version of this flag communicated a terrifying ultimatum from an approaching pirate ship: surrender or die. Once the black...

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In Detail: Wool Teddy Varsity

Our infatuation with Casentino wool has been leading up to this: a collaboration with Golden Bear of California to make Noah’s Wool Teddy Varsity Jacket. With its athletic design cues and subtle synthesis of American style, it perfectly embodies what Noah...

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In Detail: Scottish Cashmere Sweater

This fall, Noah has worked with Johnston's of Elgin, the last remaining vertical textile mill in Scotland and the acknowledged world leader in cashmere production and fabrication, to create our Scottish Cashmere Sweater. This limited run, in a fit and...

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Fall/Winter 2016 Lookbook

As we launch Noah’s third season, we’re approaching nearly a year in business -- a year in which we got to see our brand vision come to life. We’ve had the chance to make the things we really wanted to make,...

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Break Down The Walls

It feels completely insane to me that this even needs to be said, but Black Lives Matter. The fact that we have to say it shows how broken our system is in America. Why in the modern world, do we need to be...

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APB - Something To Believe In

APB's music should sound immediately familiar even if you haven't heard it before. And unless you were in the New York/New Jersey area in the 1980's there's a good chance you wouldn't have. WLIR 92.7 was a local Long Island radio station that...

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Pesticides

We always aim to be proud of what we produce: we source our fabrics from the best mills; we use factories, which treat their workers well, and we use some of our profits to support causes, which we believe in....

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Introducing: Aprix Shoes

Aprix (rhymes with Grand Prix) is excited to announce its debut at Noah. The idea first took shape twelve years ago, when Brendon and his friend Skinny (Michael Power) noticed a lack of new silhouettes in the sneaker market that...

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In Detail: Shoes of Noah

We love sneakers as much as anybody, but there are times when only shoes will do, and Noah has released three styles this season worth a closer look. The starting point for each of these is quality and durability --...

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Marine Plastics & Sea Turtles

Every year, tens of thousands of marine animals die from something as simple as the plastic fork. It may seem innocent, especially in the middle of a concrete city, but you cannot separate yourself, and the decisions you make, from...

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In Detail: Check Kangaroo Jacket

Remember when simple summer essentials, like hooded pullovers, were made to last? We do, and that's why we created Noah's Check Kangaroo Jacket. It's made in Italy from beautiful fabric, loaded with useful features, and comes in two shades of...

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Sperry Top-Sider

The idea for the Top-Sider came to Paul Sperry when he slipped on the deck of his sailboat and went overboard into Long Island Sound. Remembering how his cocker spaniel had run down an icy hill without slipping, he created...

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In Detail: Compass Jacket

We invite you to take a closer look at our Compass Jacket, made from heavy-duty, 100% cotton canvas from Japan, and constructed in Italy. We took inspiration from classic coaches' jackets whose clean lines, simple functionality and shirt-like cut, stretch their associations...

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X - 4th of July

One of the earliest groups to arrive on the American punk rock scene, a band called X found itself on Dangerhouse Records along side other influential West Coasters like The Weirdos and The Alley Cats. Releasing their first album in the late 70's they would stick around well into the...

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In Detail: Diagonal Stripe Jacket

At Noah, we're often impressed by the functional history of certain garments, and the anorak is a perfect example. Its pullover design and water-and-wind repelling features go all the way back to the Inuit tribes who invented it: they sewed together animal...

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