We’re not a denim brand. (But of course that depends on how you define a denim brand.)
The industry would define a denim brand as a company that makes tons of different fits and washes, trying to satisfy every need of every possible inch that they believe a customer is asking for. And in some cases trying to create things and convince the customer they need it.
We define things a little bit differently. We think you're a denim brand if you make a great pair of jeans, which we believe we do. Quality comes first. They’re proudly made in the USA and use expertly crafted selvedge denim from Japan that will age beautifully and uniquely over years of daily use.
We currently offer two fits and will probably evolve this slightly over time, as we feel differently about baggier fits vs. slim. Occasionally we will probably look at things like striped denim or herringbone - and possibly even print. But we will never do more than we think is needed. We’ll never try to sell you something we don’t believe you need.
Our classic Japanese selvedge denim
Our classic straight leg jeans. By no means slim or tight, but not considered baggy either. A true American classic workhorse of a jean that is assured to be the foundation of any well considered wardrobe.
Relaxed 5-pocket style with pleats
Our baggier fit, where the pleats unlock even more volume. Reminiscent of jeans worn in the 80s and into the 90s. The more things change the more they stay the same.