At Noah, we talk a lot about buying smarter and buying better, and almost nothing supports this belief more than some of the items we make in the USA. Lasting quality aside, there’s a certain satisfaction that comes with producing products with families that have been quietly doing the same thing for decades in the face of companies shifting production overseas as a cheaper option. Enter Moriarty Hats, a small family-owned manufacturer in Stowe, VT that has been producing their iconic winter caps since their grandmother, mother, and founder Annabelle Moriarty knitted the first version in 1956.
Shortly after her son Marvin - an olympic ski racer - was seen wearing an early iteration on the slopes in 1960, skiers from all over began requesting their own versions of Annabelles’ triangular shaped hat. With their business suddenly thriving, it wouldn’t be long before these extremely warm and durable wool caps would become a staple throughout the Northeast for years to come. Fortunately for us, after a brief shift in business some years ago, the Moriarty family is still managing turn out some of the highest quality winter hats you can buy for the money. And with that, we’re proud to showcase our small collection of wool caps made in Stowe, VT for Fall / Winter ’21. Constructed using 100% wool yarns and lined with polar fleece ear warmers, these heavyweight knit caps - no matter how hard you are on them - will keep you warm for winters to come without stretching out or giving way to excessive pilling.
Marvin Moriarty wearing the famous first version of the Moriarty Ski Cap.
Moriarty caps became a preppy winter staple beyond the ski slopes. Image via Ivy Style, courtesy of Jessica Moriarty
Olympic skiers in during the Innsbruck Winter Games, 1964. Image courtesy Jessica Moriarty.
Olympic alpine skiers Jean Claude Killy (left) and Jimmy Huega (right).
An original Moriarty ad, circa late 1960s . Courtesy of Jessica Moriarty.