Noah is an American men's clothing brand founded by Brendon Babenzien, based out of its flagship store on 195 Mulberry St. in Soho, New York City. Brendon’s free-thinking vision has long been at the heart of the movement merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear. Noah was created to realize this vision fully, in uncompromising pursuit of quality, integrity, and originality.
As a brand, Noah seeks to take a stand against many of the appalling practices of the fashion industry. Our clothes are made in countries, mills and factories where tradition, expertise and human dignity take precedence over the bottom line. We donate portions of our profits to causes we believe in. We speak out on issues we find important, and try to help give voice to the people and organizations we care about. We do this humbly, but with a firm belief that a responsible brand is a healthy one; that putting our values on the line pushes us to do our best.
The interests and influences that inspire our clothing fall under a large, inclusive, cross-generational umbrella. Our ideas come as much from the possibilities we see in fabrics and designs as our commitment to living active, engaged lifestyles. We believe in doing things our own way, with conviction, according to principles we determine ourselves. That’s the definition of punk rock to us, and we’re interested in the endless ways people from all walks of life manifest this attitude. We invite you to join us, both in our flagship store and online, and tell us how you do it.
Create the best possible products that inspire our staff, partners and customers to seek adventure and actively engage in the world around them. Expand on what it means to be a clothing brand by breaking down the walls of where the brand customer relationship begins and ends. Share our adventures with our customers and encourage them to share their adventures with us. Promote goodness. Challenge conventional wisdom.