"Now we must redefine tool, redefine Man, or accept chimpanzees as humans."

In 1963, Dame Jane Goodall changed the definition of “man”. Before then, what separated humans from animals was the notion that only we were smart enough to make and use tools. Goodall’s observations of chimpanzees making and using tools totally dismantled that idea. Her research also took note of the complex family and social structures, as well as friendships, that existed among these animals. There were wars over territory, fights for power and control, and even murder within tribes. She proved that a species considered vastly inferior to humans for so long was, in fact, closer than anyone thought possible. Jane was also able to overcome the prejudice against her as a woman (in a field dominated by men) to become one of the greatest scientists in modern times.

Goodall’s long-term studies of chimpanzees changed the way the world treats not only primates, but all animals. Her work opened the door for behavioral studies (a branch of science long thought to be frivolous), and helped raise awareness of the destruction of animal habitats caused by deforestation and industrial activity. To this day, Goodall devotes her life to animal and ecological conservation. The institute that bears her name works to help communities around the world live symbiotically with nature.

We are inspired by her work, and although we've subbed a gorilla for a chimpanzee on this shirt inspired by her legacy, the sentiment is the same. These creatures are our close cousins, and should be treated as such. It's about time humanity began acting humane, or we should, once again, "redefine Man".

15% of all proceeds from this shirt will go to the Jane Goodall Institute to support wildlife and environmental conservation.