Noah x Billion Oyster Project - Cover

Noah x Billion Oyster Project


New York City’s waters once contained half of the world’s oyster population—that’s over 350 square miles of oyster reefs. A single oyster has the ability to filter 30 to 50 gallons of water every day, trapping harmful pollutants and chemicals. Their rapid decline over the last century, thanks to overfishing and, not surprisingly, man-made pollution, has wreaked havoc on the cleanliness and biodiversity of our waterways. Billion Oyster Project is on a mission to restore these reefs to their former glory with the goal of adding a billion oysters to the water by 2035.

Having partnered with BOP previously, last week we wanted to continue our show of support by hosting a few members of their staff at our Amagansett location with an oyster tank mimicking the NY Harbour. Over the course of an afternoon, these live oysters filtered the water, leaving the tank clear by the end of the day.

Starting this Thursday, June 30th through July 7th, we will be donating 100% of online sales to Billion Oyster Project. You can learn more about their ongoing initiatives HERE.