Until James Dean wore a plain white tee shirt in Rebel Without a Cause, the tee was simply an undershirt, never meant to be seen on its own. But with a pair of jeans and a jacket, he transformed it into a symbol of effortless cool and youthful rebellion—a look that forever changed the way we dress.
Our James Tee pays homage to this youthful rebellion, embracing the simplicity and elegance of an understated garment. This season, we introduce a rib-knit binding collar, a new detail in our tee shirt offering that subtly reinforces our commitment to timeless design and thoughtful craftsmanship—a spirit that has been at the core of Noah since the very beginning.
