This season, we’ve been thinking a lot about the idea of analog. Not just vinyl over streaming or pen over keyboard, but about choosing things that last. Things you can hold, feel, and pass down for future generations to experience. In a world obsessed with speed and convenience there’s something radical about the slow and thoughtful. We apply this same thinking to how we approach our clothes: every fabric we choose, every construction decision we make it’s all rooted in the belief that quality matters.

There was a time not that long ago when Friday nights meant driving to the video store. You’d go with your brother, your girlfriend, or a few close friends. You’d wander the aisles, flipping boxes, cracking jokes, arguing over what to watch. Maybe you’d grab a slice after. Maybe you’d ride with the windows down and enjoy the breeze. It wasn’t just about the movie, it was the ritual of time together. The joy of doing something with someone and we called this quality time. 

We aren’t against technology. We’re just nostalgic for something we’ve lost: the tactile joy of a shared experience, the romance of the everyday, and the dignity of moving slowly through the world. It turns out the future is more fragile than we imagined.

-Brendon Babenzien