Solovair x Noah


It’s amazing how much we don’t know — especially people who think they “know it all.” We like to think we’re pretty informed, but it’s always a humbling experience to learn new things. The more we dig into the fabrics we use and the factories we partner with, the more we learn about the rich history of the relationships between strong brands and the manufacturers behind them.

That brings us to Solovair. Founded in Northamptonshire, England in 1881, the shoe manufacturer known as the Northamptonshire Productive Society (NPS for short) produced the original pairs of Dr. Martens boots and oxfords. Their knowledge of shoemaking goes back much further — all the way back to the 13th century. It’s no wonder why they’ve also made shoes for George Cox, Grinders, and Tredair among many others.

But their most famous partnership happened in the 1960s. NPS partnered with R. Griggs Group Ltd. to make “Soft Sole Suspension” footwear merging Griggs’ leather uppers with NPS’ signature “Sole-of-Air” (hence: Solovair). Through the mid-1990s, this line of UK-made shoes was called “Dr Martens made by Solovair.”

When Solovair became its own brand in 1995, it became a go-to for purists and independent punk shops in neighborhoods like Camden. Still made on the same lasts, leather cutters, and machines used to make those original Docs, Solovair’s air-cushioned shoes carry that history of consistent quality in each step. We are beyond proud to announce our exclusive collaboration with Solovair.