It's always hard for us to do press, which is one of the main reasons we have this blog. From the beginning, we always thought of Noah as both a brand we believe in and also a way to communicate those values and beliefs to our community. Plenty of times when we try to articulate that to media outlets, we end up being put in a box we don't really see ourselves in, like a "sustainable" brand.
All of that is to say it's hard to work with people who truly get what we do, and when we get that opportunity, it really shows us the value of finding the right people to help us tell our story. Relentless is a podcast produced and reported by Maddy Russell-Shapiro. She describes it as "a documentary podcast about the pursuit of far-fetched ideas and unusual aspirations."
She dedicated the second season of Relentless to what we're doing at Noah. What got us interested in working with her wasn't so much how she viewed us, but the fact that she also is very transparent about her values. She's designed and managed programs to help teens and young adults advance their careers and education. She's also on the board of the Prison University Project, a college inside San Quentin State Prison in California. In addition, she enlists the help of students at Building Beats, a New York City music program, to make the show's music.
So if you have time, we definitely recommend giving Relentless Season 2 a listen. Maddy really did her due diligence and spent almost a year with us and our customers to really make sure she got the story right. For anyone remotely curious about what we do, or beginning their exploration into the world of responsible manufacturing and ethical clothing, this podcast is a great place to start your journey.