It's been a really hard year for people all over the world, but our hometown, New York, has suffered (and is still suffering) enormously from the impact of COVID-19.
In the past, we've used our Keith Haring holiday collaboration to benefit children in war-torn countries, like Syria and Yemen. Lately, however, we feel it's important to keep our support local: proceeds from Keith Haring holiday items will again be donated to New York Cares. They've been around for 33 years, and their effective network of over 50,000 volunteers makes a real difference in the lives of people in need throughout the city. With winter arriving after such a devastating year for so many, and with the pandemic still such a threat, they couldn't be more necessary now.
Also, in a further attempt to wrap up 2020 in a positive way, we've decided to commit proceeds from the release of our Rose Logo Tee to our 1% for the Planet partner organizations. These include Save The Great South Bay, whose efforts to address environmental devastation on the local level in Long Island is close to our heart.
