Water has always been an important element in the Noah lifestyle so naturally it has found its way into the design. Where our coastal vision is shaped by East-Coast America, furniture and interiors brand GUBI’s is by its roots at the Copenhagen dockside – and reflected in the fish adorning the GUBI logo.
Our partnership features a two-part collaboration consisting of a summer apparel and accessory line and a special edition of the MR01 Outdoor Lounge Chair by Mathias Steen Rasmussen - made exclusively for Noah with an outdoor-ideal iroko wood in the same lightweight construction the original chairs offer. Additionally, four new colors were selected for the rope — engineered from a high-performance, waterproof polyester used in speed sailing — in yellow, royal blue, navy, and gray.
To complement the MR01, we made a five-piece collection - that visually references rope throughout and give a sense of being near the sea - consisting of a beach towel, water-resistant 5-panel hat, swim shorts, tote bag, and boat-neck sweater. The accessories also feature a new expression of the GUBI fish logo in a rainbow colorway exclusively developed for this collaboration.
“The design of the MR01 is so classic — I wanted to add a bold, artistic expression and practical element to the design as an alternative to something that is already perfect, thus by selecting weatherproof nautical rope in four new colours, woven through the frame, the chair works equally well outside as it does in. I imagined four chairs sitting together by the pool or beach bringing vibrant cadence to the scene, or a singular chair making a concise, positive statement placed in a room filled with art or nothing at all. In this new edition, there's a color option that suits all kinds of people and environments.” – Estelle Bailey-Babenzien, co-founder, Noah