These days, Christianity is known more for what the religion is against rather than what it’s about. There’s a particular section in the Bible about the Beatitudes, a sermon given by Jesus on a mountain that focused on a spirit of humility and love towards humanity overall. This particular interpretation broke from previous teachings by emphasizing mercy and compassion rather than a fear of divine retribution. This is what made Jesus so dangerous to the establishment. The ruling class uses fear to control populations, and a message of love and compassion goes against their methods. These days, they've twisted a lot of his intentions to instill fear rather than sow kindness.
We’ve always found it ironic how many televangelists often espouse so-called Christian ideals like humility and selflessness, but fail to exhibit either of these characteristics themselves. Take for example, televangelists worth billions of dollars, or politicians who claim to have Christian ideals but are absolutely intolerant of other faiths or belief systems. It’s hard to take them seriously when they quote these same Bible verses.
We like the idea of the “meek” because it represents the poor, downtrodden, and overlooked. For us that means the type of people who feel like they don’t quite fit in, or don’t see themselves represented in a way that truly acknowledges their existence. This graphic was designed with those people in mind, not just as a message of compassion, but a reminder that things can and will eventually get better.
It’s not that we’re a Christian brand, but the way that Conservative-leaning entities talk about embodying these beliefs but couldn’t be far more removed from them in practice is a gross misrepresentation of what a lot of these revolutionary (at the time) Bible verses are truly about.
Practicing what they preach means comforting those in mourning, empathizing with people hungry for social justice, showing mercy to others, and striving for peace and unity instead of strife. That’s a message people of all creeds can get behind.