Third World Band - Cover

Third World Band

Formed in JA in 1973, Third World have remained one of reggae's most enduring bands. 
Over the course of their storied career, they've schooled the youth about Jamaican history (their signature tune "96 Degrees In The Shade" retold the story of the 1865 Morant Bay Rebellion) and scored a global top ten hit with their spin on the O'Jay's "Now That We've Found Love"—a decade or so before Heavy D made it pop.  Mixing  elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion”.
If you want to connect with the music, peep their first two LPs and one of their classics below "Try Jah Love". 



This post was written by Elliot Aronow, GQ’s resident style and music columnist and menswear designer at his own brand Jacques-Elliott