This week Brendon, founder of Noah and his brother Ryan Babenzien (Co-founder of GREATS) sat down with the guys at Highsnobiety for an episode of the podcast Conversations. Conversations is a great series that Highsnobiety started to create discussion around some of the topics and trends, which are shaping today's scene.

In Conversations' fourth episode, Brendon and Ryan discuss ideas of authenticity, the influence of social media platforms like Instagram, and some of the lessons they've learned along the way. Both brothers have a wealth of experience beyond their respective brands of Noah and Greats, and each shares some personal insights on how their experience has shaped the way they've built their brands and how they believe the idea of "punk" lives on in today's culture.