We generally all agree as a rule that change is good. But like all rules, there must always be exceptions. There are places and things that are best left unchanged. Cornwall, the southern most tip of England is one of those places. Much has remain unchanged here. Its charm lies in the fact that it has defied so called progress. Restaurants older than America, narrow roads you can barely fit through, harbors filled with boats transported from another time all remind us that there is beauty in things built to last. Of course there are signs of modernity. Internet is inescapable these days, but when in Cornwall you quickly forget the pull of the digital world and find yourself marveling at the other worldly beauty of the coastline or being gently reminded that in this part of the world we put our jam on before the cream. The sounds of the sea, the wind and the seabirds create a symphony that is simultaneously invigorating and utterly relaxing reminding us of why we seek out these places.
We share a love of all things warm, comforting and enduring, resulting in design conversations asking how will this look in 5 to 10 years or beyond, more often than how does it look today. Authentic shetland and Donegal yarns, denim woven on original looms, cloths hailing from mills hundred of years old where you can sense the generational skill and know how are the standard at Noah.
-Brendon Babenzien



