Blog

In Detail: Madras Suiting

To be honest, this is not real Madras. The original gauzy, ultralight cotton fabric originated in India, and its adoption by British and American sportswear is well-documented. Brooks Brothers was one of the first American brands to use Madras, and...

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In Detail: Striped Denim

Denim used to be incredibly dynamic--it came in different weights, constructions, colors, stripes and patterns. Somehow, as the demand for denim within the fashion industry has exploded, the types and looks available to consumers have gotten less exciting. We thought...

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In Detail: All-Weather Running Jacket

Making a running jacket that can protect you from wet weather while not causing you to overheat is tricky. It requires the right weight of cloth, intelligent design details, and consideration of features that actually benefit runners. We've looked at...

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In Detail: The Tragedy of The Commons

“The Tragedy of the Commons” refers to the effect self-interested behavior wreaks on a shared resource system. Unregulated resources, such as fish in the ocean, or the air we breathe, can suffer destabilizing harm when people exploit them for their...

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In Detail: Coaches Pullover

It’s not often that you come across a new way to make a sweatshirt. We haven't, to be honest, but sometimes a memory can remind you of something long forgotten. This is the case with the collared sweat, a style...

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Socks

It takes a certain type of person to get excited about a good sock. I am that type of person, which, I suppose, is the kind of weird quirk that pushed me toward a career in clothing. As a consumer,...

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DIY Suits

DIY. We've never been happy with what's available in the world of suiting, so we decided to do it ourselves, in a way that makes sense to us. Since none of us need to wear one to fit in with...

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Recycled Cotton Tee

We wanted to develop a recycled cotton tee. At first, this seemed like a relatively simple task. We'd been in touch with a factory in California who was promoting this idea and expressed an interest in working with us. Easy...

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Human Rights Scarf

We've always been extremely proud of our scarves. We realize that for a lot of our customers, two hundred dollars seems incredibly expensive. But like a few other things we make that cost more, the price has to do with...

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In Detail: Corduroy Winter Running Shorts

Necessity is the mother of invention. This was never truer than in the case of our Corduroy Running Shorts. They fill a very specific, almost selfish, need, but offer a perfect solution to a very narrow problem: we want to...

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Voit Duck Feet

Voit has been making sports equipment since 1922, and was among the first companies to make diving equipment in the U.S.A. From dive watches to swim trunks, scuba masks, and other gear, the brand name quickly became popular with watermen...

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In Detail: Adjustable Work Pant

This season's Adjustable Work Pants were inspired by what were typically called beach pants in the mid-80's. Put out by surf or skate brands like Stussy or JIMMY'Z (which added their own touch of a Velcro waist fastener), they featured...

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In Detail: Front Zip Wetsuit Top

This wetsuit jacket is lightweight, super-flexible, and hand sewn by Sanko, one of the most respectable factories in Japan. Their RE fabric is the result of centuries of textile tradition. The material is made of a proprietary weave that reduces...

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In Detail: Water Repellent Fishtail Parka

The influence of surplus military gear on menswear is hard to overstate, and the fishtail parka is an iconic example. Its adoption by British Mods in the 60’s rooted these jackets in a postwar musical subculture, and most versions you...

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Enjoy Life!

One of the fundamental ideas of Noah is that if we are not enjoying ourselves at work, than we have failed. So much time is spent at work, that it would be a pity for us to not love what...

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In Detail: Cousins Tee

  "Now we must redefine tool, redefine Man, or accept chimpanzees as humans." In 1963, Dame Jane Goodall changed the definition of “man”. Before then, what separated humans from animals was the notion that only we were smart enough to...

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In Detail: Meek Tee

These days, Christianity is known more for what the religion is against rather than what it’s about. There’s a particular section in the Bible about the Beatitudes, a sermon given by Jesus on a mountain that focused on a spirit...

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Winged Foot

Spring brings the return of the Noah Winged Foot logo. For us, it's a symbol of the true spirit of athletics and sportsmanship as applied to anything you love to do, anything that lets you live an active, engaged life....

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Fall Shoes 2017

Introducing two distinct styles of hand-stitched, American-made Noah shoes for fall. They come from slightly different corners of the footwear map, but are united by their hybrid aesthetics, premium materials, and solid craftsmanship. Tri-Color Moccasin Making our version of what...

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In Detail: Cashball Puffer

Enduring clothing designs are usually rooted in necessity, and this is especially the case for the puffer jacket. After almost dying of hypothermia on a winter fishing trip in the 1930’s, Seattle outdoorsman and outfitter Eddie Bauer tried to come...

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In Detail: Watermans Club

At first glance, our Watermans club jacket and sweatshirt appear to be from another era. The aesthetic is reminiscent of exclusive, preppy clubs with pompous membership criteria--the ones where you might need to be rich, part of some creative class...

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Noah Practice Cloth

At Noah, we talk a lot about buying smarter and buying better. There is almost nothing that supports this belief more than our Practice Cloth items. It’s no secret that we are tremendous fans of Patagonia. The first garments they sold were...

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In Detail: Short Sleeve Flannel

Flannel is often associated with the coming of autumn and winter, and rightly so--it's a warm, cozy fabric that keeps you comfortable when temperatures drop. But for us, it can live well beyond the days of snow and freezing rain....

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In Detail: Tartan Wool Hat

The conventional wisdom about tartan is that each of its hundreds of traditional pattern and color variations can be traced back to an ancient, individual Scottish clan. Such precise associations, it turns out, are more likely a product of Victorian-era...

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In Detail: Baby Camel Hair Hoodie

Camel hair garments date back centuries, and are even mentioned in the Bible. For the last hundred years, however, the material has been associated almost exclusively with overcoats and blazers. This orthodoxy can be traced back to the polo coat,...

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Anatomy of a Jacket: Two-Tone Parka

I've had several people asking about the price of some of our garments. One instance happened when we were opening our Dover Street location in London. This kid basically walked straight up to me and asked me why one of...

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In Detail: Flannel Running Short

Something has happened that I never could have expected. Running somehow became cool. It used to be for the strangest people, the individuals who for some reason found it enjoyable to be alone and run for the sake of running. The...

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In Detail: Reversible Jacket

This fall, Noah has created a Reversible Coaches’ Jacket featuring two notable Scottish fabrics. The first is Kynoch wool, whose bespoke jacketing has been a staple of British outerwear for centuries. The second is Halley Stevensons’ Superdry cotton, a lightweight,...

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In Detail: Wool Teddy Varsity

Our infatuation with Casentino wool has been leading up to this: a collaboration with Golden Bear of California to make Noah’s Wool Teddy Varsity Jacket. With its athletic design cues and subtle synthesis of American style, it perfectly embodies what Noah...

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In Detail: Scottish Cashmere Sweater

This fall, Noah has worked with Johnston's of Elgin, the last remaining vertical textile mill in Scotland and the acknowledged world leader in cashmere production and fabrication, to create our Scottish Cashmere Sweater. This limited run, in a fit and...

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Fall/Winter 2016 Lookbook

As we launch Noah’s third season, we’re approaching nearly a year in business -- a year in which we got to see our brand vision come to life. We’ve had the chance to make the things we really wanted to make,...

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In Detail: Shoes of Noah

We love sneakers as much as anybody, but there are times when only shoes will do, and Noah has released three styles this season worth a closer look. The starting point for each of these is quality and durability --...

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In Detail: Check Kangaroo Jacket

Remember when simple summer essentials, like hooded pullovers, were made to last? We do, and that's why we created Noah's Check Kangaroo Jacket. It's made in Italy from beautiful fabric, loaded with useful features, and comes in two shades of...

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In Detail: Compass Jacket

We invite you to take a closer look at our Compass Jacket, made from heavy-duty, 100% cotton canvas from Japan, and constructed in Italy. We took inspiration from classic coaches' jackets whose clean lines, simple functionality and shirt-like cut, stretch their associations...

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In Detail: Diagonal Stripe Jacket

At Noah, we're often impressed by the functional history of certain garments, and the anorak is a perfect example. Its pullover design and water-and-wind repelling features go all the way back to the Inuit tribes who invented it: they sewed together animal...

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The Revolutionizing Loro Piana Mill

Calling the Loro Pianas experts in high-end fabrics would be an understatement, as the Loro Piana family has been pioneers in the wool and fabrics industry since the early 1800s. Having their headquarters in Quarona, Italy, they have been in...

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Etnia Barcelona Sunglasses

When researching sunglasses we wanted to feature within the Noah store we were looking for the highest quality independent sunglasses makers with great style.  We  discovered that Etna would be perfect.  Fulgencio Ramo, the grandfather and founder of Etnia Barcelona worked in...

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Japanese Denim Jeans

There are many reasons why we love Japanese Denim. When buying jeans the 2 most important things are fabric then fit. The production of Japanese Denim is the idea of creating something with true meaning and great quality that actually gets...

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The Reversible Military Coat

This cool piece pictured here is an incredibly high density cotton jacket, held together with a special bonding that makes the fabric tear resistant and pucker resistant.  In addition, it is highly water repellent. Some interesting factoids: the bonding sheet...

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